Expert Google Ads & Social Ads Management
Have you been advertising on Google, Facebook or other digital platforms with lukewarm results? Or maybe you keep trying to figure out how to advertise your business on Google but just fizzle out? Balefire Marketing + Advertising is a PPC agency in Wichita, KS, providing Google Ads and other digital ad management for clients in the United States. Our professional digital advertising services will ignite sales without burning through your budget.
What is Digital Advertising?
Simply put, digital advertising is any ad placed online. We spend hours on our devices every day browsing websites, searching for answers, using apps, and scrolling through social media sites. Digital advertising reaches your customers wherever they are online. And unlike traditional media like TV or billboards, a PPC company can target specific audiences with digital advertising and measure its results.
Wichita Online Ad Management
If you’re looking for a cost-effective way to drive traffic to your website, don’t waste time trying to figure out which channels you should run ads on. Leave your online advertising to our experienced team of digital marketers.
Balefire Marketing + Advertising is a Wichita Google Ads management agency with years of experience managing pay-per-click (PPC) ad campaigns. We serve clients in any industry, such as real estate, HVAC, general contractors, aviation and more.
We’ve run targeted ads to help both small businesses and large corporations get more leads for less money. We target specific keywords or specific websites and apps your customers are using, as well as their interests and locations. We also advertise your business to people who have already visited your website.
And we add conversion tracking to your website to measure the results of your ad campaigns so you can see the return on your investment (ROI) and the advertising effectiveness.
Platforms on Which We Can Advertise Your Business
Wichita PPC Management Services
Pay-per-click (PPC) advertising involves placing a bid for specific search terms that your target audience might type when they’re searching for your products and services. These are the listings you see at the top of Google search results that say “Ad” next to them. With pay per click advertising, you only pay when someone clicks on your ad.
As a PPC marketing agency, we are Google Ads experts. We know how to optimize your PPC campaigns and use effective bidding strategies to get the most traffic and conversions at the lowest cost per click (CPC). The result? More leads for less money.
Don’t Overlook Traditional Advertising
Traditional advertising includes TV commercials, radio spots, print ads, billboards and other forms of “non-digital” advertising. When used strategically, these advertising channels absolutely play a crucial role in growing a business. Balefire can manage your traditional advertising buys as well as your online ads.
Digital Advertising FAQs
What Is SEM?
Search engine marketing (SEM) is the process of using paid tactics to make your business show up in search results on search engines like Google and Bing. This includes banner ads that “follow” you across different websites, the top listings in Google search results that say “Ad”, and more. Balefire is a Wichita SEM company.
How Is SEM different from SEO?
Although they’re closely related, SEM is different from search engine optimization (SEO). SEM has even been used to describe both organic and paid search optimization efforts. Today, SEO is generally used to refer to organic search results, while SEM refers to paid search results. Ultimately, though, they both impact the way your business appears online.
What does KPI mean?
KPI stands for key performance indicator. It’s the term for metrics that are used to measure the effectiveness of an ad campaign. You might come across this term when talking to different PPC management companies. In terms of PPC campaign management, numbers like clicks, impressions, click-through-rate and conversions are common KPIs.
What does SERP stand for?
SERP is the abbreviation for search engine results pages. These are the listings on a search engine like Google that come up after a user searched for something.