Balefire Marketing + Advertising is a full line integrated marketing agency based in Wichita, KS with decades of combined experience across all verticals.
That’s a bold statement, and we know it.
Integrated marketing is a holistic approach to marketing that unifies a brand message and image across all mediums and channels. In essence, we make sure your customers see your brand consistently on business cards, websites, social media platforms, search engines, print ads, packaging, etc. Digital marketing such as SEO, SEM, and web design play the central role in your marketing strategy and offer a foundation for all other brand pieces. Integrated marketing makes your brand a force to be reckoned with.
From a marketing perspective, your business is in one of the following phases of its lifecycle:
Each one of these unique phases requires distinct strategies, tools, and competencies to successfully progress to the next.
These phases are fluid and cyclical!
If you’re unsure where your business is in its lifecycle or you need to rebrand a mature company, contact us for a free consultation.
The first steps in building a brand is laser focusing on your target audience, your place in the market, how you will be different. That information is distilled into a logo and a set of brand elements that brings the company to life.
Growing your brand involves telling your target audience all about your products and services. We have to go where your customer are using the tools and platforms they’re using.
Marketing isn’t a “set it and forget it” activity. You have to stay on top of our sales momentum by staying top-of-mind with your customers.