Providing high quality roofing and exterior services, Dingers Roofing & Construction serves both residential and commercial customers in the Wichita area.
Starting a roofing business in a saturated market was a big hurdle for Dingers Roofing & Construction. Getting the word out was an even larger challenge. The website at the time had just a few pages, no content and didn't translate well to visitors on mobile devices. Internet research showed the client's website was not indexed, and was nowhere near page 1 for major keywords for the industry.
Our strategy began by researching competitors, keywords and messaging. Redesigning the website with a clear lead generation funnel, more content, and better visuals was an absolute must. After launching the website, we immediately shifted gears and began optimizing the website for better SEO. Our strategy also included online advertising to promote services to customers searching for roofing contractors in the Wichita area.
With a clear strategy being executed, the results of our efforts are clear: increased website visitors, increased online leads, and a more professional brand appearance. Our strategy shifts based on seasons, while ROI continues to be positive for Dingers Roofing & Construction.