With expertise in aromatherapy products and services, JennScents offers consultations, online shopping and online education to customers world wide.
Develop a professional brand and online image that promotes health and education. The client's brand communicated a less than professional appearance, and the outdated website was confusing to navigate and non-mobile friendly. The client's website at the time was doing a poor job of funneling customers to the correct place.
Our strategy with JennScents encompassed a new brand image, logo and website design. The new logo better communicates their service and level of professionalism. The redeveloped website includes a learning management system (LMS) allowing their customers to complete course work online to become certified aromatherapists. The website design also includes a robust ecommerce solution which houses over 400 products for sale. After launching the website, our strategy includes search engine optimization (SEO) for online classes, as well as paid advertising using Google and Facebook networks.
The new logo presents a more professional brand which identifies with the target audience. The redesigned responsive website has resulted in increased traffic, increased sales and a better student portal for online learning. Traffic continues to increase to the website.