Marketing for

Nu Life Market

Nu Life Market grows, harvests, produces, and champions sorghum for the gluten free market. Their business is a mix of bulk commercial accounts and ecommerce retail with R&D constantly coming up with new products. The Balefire team has worked with Nu Life Market since 2008, and are an example of the longterm relationships we like to foster.

The Challenge

Nu Life Market requires constant marketing and advertising support beyond what they can accomplish in-house. The gluten free industry is in rapid growth and change which puts pressure on the team to develop new products and milling services to meet emerging demands.

The Solution

Balefire structured a marketing retainer that included divisions of labor between our team and Nu Life Market's in-house team. Since we maintain constant communication with all our clients, we were able shoulder some of the in-house team's responsibilities when seasonal demand pulled them away from essential marketing and advertising tasks.

The Results

We keep Nu Life Market current with website updates, on-going nationwide SEO, printed marketing materials, trade show graphics, consulting and advice, analytics, and so much more. To highlight one result, we proactively setup the client's Google Ads account for future usage. When the client heard another brand was about to release a competing product, we were able to quickly launch an ad campaign during the competitor's press launch. We ended up controlling the flow of traffic via Google Ads and our pre-existing SEO on the product keywords to pull in the competitor's new search traffic. The spike in the chart shows the exponential increase in traffic from that strategy.