Precision Boilers

BrandingEmail MarketingGraphic DesignSEOWeb DevelopmentWebsite Design
Morristown, Tennessee

Precision Boilers manufactures industrial fuel-fired and electric boilers in Morristown, TN. They are a leader in high efficiency boiler systems and reached out to Balefire due to their experience with other manufacturers like Superior Boiler, Triad, English Boiler, and others.

Precision Boilers Background

The Problem

Precision Boilers needed Balefire to complete a branding process started by a previous agency. Their website was several years old, frequently crashed, and wasn’t producing many leads. While they had tried to optimize the website for search engines, that attempt was unsuccessful and they had fairly poor rankings on Google.

  • Custom Web Design
  • Custom Web Development
  • SEO
  • Branding
  • Content Marketing Strategy
  • Copywriting
  • Graphic Design
  • Website Hosting
Web Design Precision Boilers

Project Scope

We adapted the previous agency’s work to craft a new content strategy for the website. We redesigned and redeveloped the website with all new content and a focus on SEO. The newly developed website was much faster than the old website with all the performance issues fixed. The new content quickly ranked higher on Google and user interactions greatly improved because the content was written to speak directly to their target audience(s). We continue to provide marketing support for Precision Boilers as well as their sister company, Vapor Power International.

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  • Implemented Keyword Strategy
  • Improved SEO
  • Increased Traffic by 70%
  • New Lead Generator for Sales Reps
  • Faster Page Load Speeds
  • Redesigned Marketing Materials
  • Social Media Strategy