SEO
(Search Engine Optimization)
You launched your website and never looked back. Now you’re noticing it has no SEO, the website isn’t ranking high and your competitors are dominating search engines.
… and that’s why you’re here.
You’ve disappeared and lost your internet market share.
Balefire Marketing + Advertising provides SEO in Wichita, KS for business websites large and small. Whether your ranking recently dropped off page 1, or it never performed well to begin with, our web audit will uncover the issues.
What Is SEO?
SEO stands for “Search Engine Optimization,” and it’s the process of optimizing your website to rank higher in search engines such as Google and Bing. The process centers around making sure each content page is focused on a specific topic or theme. This allows for that page to rank for keywords (and their permutations), and therefore, be found by potential customers.
Search engine optimization starts with an optimized web design and local content and ends with increased website traffic and more leads.
We’re an experienced Wichita SEO company deploying local, regional, and national strategies. Our team is ready to craft a strategy specific to your business for maximum results.
Local Search Engine Optimization
Balefire is a Wichita SEO company with expertise in search engine marketing on a variety of levels. First, we begin with a deep understanding of the target market, local economy and business industry. Then, we create a web design from the ground up that is developed to rank high in local search results and convert the newly found customers. Finally, we craft a long-term strategy to leverage off-site ranking factors to keep you at the top of Google and Bing.
Named one of the Best Wichita SEO Agency by Expertise in 2021.
Quality Local Content
The most important aspect of an SEO strategy is perfectly written copy that caters to the target audience’s needs on a local scale. Content that provides rich detail and answers questions is what all website visitors want. It’s what search engines want.
Balefire works with local business owners and marketing departments to find out what makes their businesses tick; what makes their customers happy. We bring that rich information to the website and direct visitors to profit-generating actions.
Optimized Website
Search engines rank websites based on 100s of factors including page speed, keyworded content and relevance. Many factors center around efficient website code which is easier for search engine algorithms to understand. Not all websites are built this way; that’s why not all websites are the same.Every website that Balefire Marketing + Advertising builds is tailored to our clients’ message, location and industry. That means specialized local content such as news, events, and location-based information that is uniquely handled so that search engines will better understand the nature of your business.
SEO Done the Right Way
and we have the results to back it up
Search Engine Optimization is made up of 2 parts: On-site SEO and Off-site SEO.
What Is On-Site SEO?
On-site SEO makes up all the optimizations done to the website itself. This includes the content and it’s heirarchical structure, images, and links. That’s all the stuff that you and your potential customers see on the website. But Balefire Marketing + Advertising goes deeper; we get under the hood and optimize the website’s code to talk directly to search engines. We make your website faster by eliminating code bloat that slows down the website. We also add some extra code that can spice up the way your website is displayed in search engine results.
What Is Off-Site SEO?
Off-site SEO are optimizations that do not directly relate to the website. This includes links coming to the website, your business reviews, your domain’s authority score, and NAP location data. Off-site SEO is very nuanced and specific to each client and their industry. It is equally as important as on-site SEO.
Results-Oriented SEO
When Balefire Marketing + Advertising develops an SEO strategy, we work closely with our clients to better understand their website visitors. Rather than focusing on keywords, we discover what visitors are actually searching for then write content to fit that need. The result: higher ranking!
View a SEO case study and see how well it worked >
- Content: We provide professional copy writing to develop content that is specific to our clients and speak to their customers.
- Code: We write standards-compliant code that runs fast, is semantically correct, and tells search engines exactly how to index your website.
- Web Design: A well designed website will convert new visitor traffic into leads while building your brand with a new audience. Learn more about our web design services.
- Backlinks: A core metric in any successful SEO strategy is generating new, quality referrals and backlinks from trusted websites.
- Social: Strategies are developed to increase a brand’s social signals, which are a metric of website’s value and authority.
- Analytics: Every SEO plan is based on anayltics, and our success is backed up by transparent reports from 3rd party sources.
Request a free SEO evaluation below!
Free SEO Evaluation
Know where your website ranks
Our free SEO evaluation shows you exactly where your website ranks on Google, Google Mobile, Bing and Yahoo. Interested in how your competition ranks? We can also track their rankings to keep you ahead of the game. Request your free SEO evaluation below.
We’ll Uncover SEO Problems & Fix Them
The SEO evaluation will highlight errors and problems with your website that are keeping it from ranking higher than your competition. Issues are identified and categorized into priority, providing a clear path to follow for better search results. Request your free SEO evaluation below.