Roadville is a family-run business that owns a portfolio of RV campgrounds throughout the nation. Their goal is to present their RV campgrounds in a fun and family-friendly manner which is reminiscent of their experience growing up and RVing with their parents.
Roadville was a new company when they approached Balefire, and they did not have a website or a digital marketing strategy. They had a collection of RV campground websites that needed to be retired and a new website platform setup that could scale as they acquired new properties. Once the website was launched, they needed on-going SEO, digital ad management, social media management, and email marketing to grow Roadville’s occupancy rates.
We began with a development plan that would accommodate all current RV campgrounds and plan for future ones. The result is an easily scalable platform that is easy to update multiple websites at once which all look similar in layout but separately branded. By consolidating all the traffic from all the old campground websites to the new roadville.com site, it generated a massive amount of traffic for the new domain which quickly ranked all the newly rebranded campgrounds.Visit Website