Balefire Marketing + Advertising is a full service, integrated design agency in Wichita, KS. We specialize in custom website design and development, SEO, and digital advertising. We focus on brand recognition, generating leads, sales, and ROI for our clients. Our quality and success comes from fully understanding our clients’ needs and providing custom solutions that achieve their goals. We are a highly collaborative group where everyone has an equal voice. We are looking for senior-level people who have the experience to effectively grow our clients’ businesses and the confidence to make strategic decisions on every project.
The PPC / Paid Search Manager is responsible for implementing Pay Per Click media strategies for our clients using platforms like Google Ads, Facebook Ads, Bing Ad Center, etc. The PPC Manager will quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns. The PPC manager is responsible for producing an ROI on all campaigns and providing reports to the account managers and/or clients.
This is a full-time position in Wichita, KS. Remote workers and freelancers need not apply.
Manage, review, and perform daily account responsibilities associated with Google Ads, Facebook, Instagram, and other platforms for a variety of clients
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
Manage the creation of large adgroup and keyword lists
Provide creative copy suggestions and graphical ad templates
Manage Display network placement lists on Google Ads and through other contextual advertising platforms
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives
Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Keep pace with search engine and PPC industry trends and developments
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
Monitor and evaluate search results and search performance across the major search channels
Communication to team and management on project development, timelines, and results
Provide oversight and work closely with the other team members to meet client goals
Passion for search and internet marketing
Outstanding ability to think creatively, and identify and resolve problems
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Ability to clearly and effectively articulate thoughts and points
Ability to learn new industries and new business types quickly and apply this knowledge to internet marketing initiatives and achieving client goals
High levels of integrity, autonomy, and self-motivation
Excellent analytical, organizational, project management and time management skills
No less than 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC)
Proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
Proficiency with popular PPC ad platforms (Google Ads, Facebook Ads, Bing AdCenter, etc)
Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals
Experience with content management systems
Google Ads, Facebook, or Bing certification a plus
BS/BA degree preferred
Competitive salary plus performance incentives
Participation in company retirement plan
Paid vacation and sick days
Relaxed and collaborative environment
Opportunity to advance your career with conferences, seminars, certifications, etc.
Along with your resume, please include reports from Google Ads and/or Google Analytics showing successful campaigns.