Northridge Sand produces a large variety of aggregates for construction, roads and landscaping. They are a mid-sized, family-owned sand & gravel supplier in Sedgwick County, Kansas. With competition beginning to increase in the area, Northridge Sand was in desperate need of an improved web design and overall enhanced search engine visibility.
Northridge Sand's primary business is producing and supplying aggregates all over the Wichita area. Over the course of the previous year, the company saw they were in need of a better online presence to assist with keeping up with their regional competitors. The website they had at the time was bland, did not cater to mobile users, and was unable to show a comprehensive list of capabilities.
After meeting with the client to discuss their goals and preferences, we came up with a strategy to not only improve the look of their website, but also allow them to show all of their inventory while improving regional and local search rankings. The new website design is visually appealing, mobile-friendly and gives website visitors a great way to find exactly the type of aggregates they need for their projects. Services we provided include: web design, secure web hosting, videography, drone photography, copywriting and SEO.
As the analytics show, website traffic is increasing, pageviews are increasing, and bounce rate is dropping. These are all signs of a successful design, content strategy, and lead generation funnel. The client's website leads have increased nearly 300% and continue to climb, with more than 85% of leads coming from visitors who found them through search engines.