SEM
search engine marketing
Bring more traffic to your website.
Balefire Marketing + Advertising provides search engine marketing (SEM) for our local Wichita and nationwide clients.
What Is SEM?
Search engine marketing (SEM) is all about how you appear online. It’s a multifaceted process that involves SEO, keywords, directory listings, data aggregation, online reviews, and so much more. It’s complicated, but it doesn’t have to be confusing.
We view SEM as having 2 main parts: paid and organic.
Paid SEM
as digital advertising
Quite simply, paid SEM (also called search advertising) is advertising on search engines like Google and Bing. Google, for example, allows you to run ads on search results pages which are triggered by search keywords.
If you are selling products, Google also offers a “shopping” section at the top of search results which are all product ad placements.
Organic SEM
blurring the lines with SEO
Traditionally, SEM is considered a paid activity, but we consider the parts of SEO that effect search engine visibility to be just as important. Search engines like Google and Bing use data aggregates for their information. It’s important to make sure your business’ information is accurate across all those platforms.
Somewhat related is how your business appears on a search engine like Google. Business listings have a spot reserved on the right side of search results. Our SEM/SEO services can make sure that listing is up-to-date and accurate for people who are searching for your business.